Reason 1: Build Trust
What's the first thing you do when you are looking into buying an item or a service from a company? If you're like me, you find them online! Whether it's reviews on Google, looking at their website to learn about their product/service, or following them on social media, we all want to make informed decisions about how we use our money. Your customers likely do the same, and notice what Forbes had to say about a website's ability to build trust.
"Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business."
Reason 2: Reach People Where They Spend Their Time
Marketing is all about reach the right audience in the right places. Why is the digital world a great place to market your business? According to Statistica.com, people spend an average of 6 hours and 38 minutes online a day! So whether you are on social media, running ads on Google or Facebook, or have a website that customers are visiting, that's a significant part of each person's day that gives your business the opportunity to be found.
The average person spends 6 hours and 38 minutes online a day.
Reason 3: Sell Products Online
If your business sells products that you can dropship, having an e-commerce store is invaluable! With prices to rent or purchase a brick-and-mortar store getting more expensive every year, selling your products online could potentially save you lots of money. Even if you still run a physical store, having the ability to sell online expands your potential customers to a nationwide (or even international) audience!
E-commerce is a great way to reach a wider audience of potential customers
Reason 4: Build Brand Awareness
Especially if you run a service-based business (like construction, realtors, or digital marketing business), the majority of people that follow your business won't need your services every day. However, if you have a strong online presence, they will know what you offer. The benefit? When the day comes that they need your services or they have a friend who is looking, your business will be what comes to mind! While it takes time and effort to build strong brand awareness, it's a worthwhile investment that will pay off!
Brand awareness will make your business come to mind when your services are needed
Reason 5: Cost-Effective Marketing
Digital Marketing is a very cost-effective method, especially when you compare it to some other methods of marketing. For example, do you know how much it can cost to advertise on a billboard (like the ones you see along the highway)? Notice what bmediagroup.com estimated for the cost of renting a billboard (not to mention the costs of designing and posting your advert on the billboard):
Billboard placement in high-traffic areas such as busy city centers or significant highways commands higher prices due to increased visibility. Urban locations range from $1,500 to $30,000 per month, while rural locations cost as little as $250 to $1,500.
So what is the cost difference compared to a website? A simple website can start around $500, and most small business can get a website made for under $2,000 in upfront costs. Then for hosting and maintenance, our plans start at $50. That means savings could potentially be thousands or even tens of thousands a year!
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There you have it! 5 convincing reasons to use Digital Marketing for your business! Contact us using the form below for a FREE consultation and quote for your digital marketing needs!
